![]() With an ABV of 40 per cent, a 700ml bottle of Howler Head will retail at around $65 RRP. Howler Head is 80 proof and will be available as a limited run at UFC on-premise partner ALH Hotels before a trade-wide roll out in May. We are very pleased to give consumers the chance to meet and greet some of the greatest athletes in the world during the week of UFC 284 in Perth.” “Along with Alexander Volkanovski, we will also be engaging additional fighters to endorse the brand. “In addition to being an exceptionally high-quality liquid, in line with flavoured whiskey trends, Howler Head has established a clear unique brand personality and, through its deep relationship with UFC, we believe it will be a hit in Australia,” says Paolo Marinoni, Marketing Director of Campari Australia. Through its partnership with UFC®, Howler Head has the ability to reach 700 million UFC fans worldwide. Oliveira, former UFC strawweight champion Joanna Jędrzejczyk, and rising stars Sean O’Malley, Charles Jourdain and Caio Borralho to promote the brand globally. This eventually led to the establishment of H.H.W in 2020. was the first company that kickstarted its relationship with selling alcohol. UFC fighters Robert Whittaker, Tai Tuivasa and Charles Oliveira will also be making personal appearances to greet fans in Perth during fight week of UFC 284. Founded by Steve Lipp and Jason Wooler, it began as a humble venture into the distillery industry. President and Howler Head Banana Bourbon Co-founder Dana White announced the expansion of the popular flavored whiskey brand into Canada and the U.K. “People have been asking for Howler Head to come to Australia since its launch two years ago, and now is the perfect timing! I look forward to celebrating my victories with this great whiskey and will be sure to share a toast with my family, friends and fans,” said Volkanovski. Tried some delicious and rare whiskey from some a very generous friend After all, whiskey is for drinking Scroll to the end for a surprise. ![]() Launched in the US in 2021,Howler Head had sold nearly 70,000 9L cases by the end of 2022 and has quickly become one of the fastest-growing whiskey brands in the United States.įor the Australia launch, Campari has signed UFC featherweight champion Alexander Volkanovski as brand spokesperson. He continued: “In our second full year in market, we are witnessing incredible demand for this product and see endless opportunity for growth as we maximise Campari’s established route-to-market expertise, including its vast sales organisation and distributor relationships, both in the US and internationally.The global flavoured whiskey market was expected to reach a value of USD$27 billion by 2022, according to Future Market Insights, with North America, Europe, Latin America and Asia-Pacific driving significant volume increases. Simon Hunt, CEO of Catalyst Spirits, added: “Campari Group has a proven track record for building global brands that consumers truly love and we can think of no better partner as we expand distribution of Howler Head around the world, as well as tap into the vast potential that remains in our existing markets of the US, Canada and the UK”. In addition to being an exceptionally high-quality liquid, Howler Head has established a clearly unique brand personality and, through its deep relationship with UFC, has a huge on-tap worldwide fanbase ready to enjoy this fantastic bourbon.” The group will have the option to buy 100% of the brand – subject to future results – which can be exercised from 2025.īob Kunze-Concewitz, CEO of Campari Group, said: “With bourbon whiskey serving as one of our global priority brand pillars, Howler Head is an ideal fit for our portfolio. The brand’s premium whiskey is aged for two years in oak barrels, and then blended with natural banana flavour.Ĭampari has initially agreed to pay $15 million in cash for a 15% interest in the brand. With their entry into the UFC’s partnership circle, they created a new category when it comes to sponsors. Strain into a rocks glass with a large ice cube and serve. ![]() Stir 20-30 seconds to cill and properly dilute the drink. Add all ingredients to a mixing glass with ice. Chiefly, UFC President Dana White recently revealed that Howler Head is the official ‘flavored whiskey partner’ of the UFC. 2 oz Howler Head Banana Bourbon 2 dashes Aztec Chocolate bitters 0.25 oz simple syrup or banana oleo saccharum Instructions. Howler Head is available in the US, Canada and recently expanded to the UK. The UFC has come out with a massive partnership, and no, we’re not talking about the brand new Venum deal. Campari Group has announced the closing of an agreement with Catalyst Spirits to acquire a 15% interest in Howler Head Kentucky bourbon whiskey, with a route to total ownership and exclusive distribution rights.
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